Growth Stories
Unique marketing moves that grew real brands
The clever, unconventional methods companies used to boost sales and grow — and what your business can borrow from each one.
Dollar Shave Club
A $4,500 comedy video turned an unknown razor startup into a subscription giant
12,000
orders in 48 hours
$1B
eventual acquisition
27M+
video views
Airbnb
A clever cross-posting hack put Airbnb in front of millions for free
Millions
of new eyeballs
Free
acquisition channel
Rapid
early growth
Zomato
Witty notifications and memes made Zomato India's most talked-about food brand
Viral
social reach
Top-of-mind
brand recall
Organic
word of mouth