Help Topic

Google Ads

Search, Display and Shopping campaigns that turn clicks into customers.

Why are my Google Ads getting clicks but no conversions?

Usually a mismatch between ad and landing page, weak targeting, missing conversion tracking, or a slow/unclear landing page. Fix intent-to-page alignment first.

How much should I spend on Google Ads?

Start with a budget that can generate ~15–30 conversions/month so the algorithm can learn — often ₹30k–₹1L/month for SMBs, depending on your cost-per-click and goals.

What is a good conversion rate for Google Ads?

Search ad conversion rates average 3–6% across industries; 7%+ is strong. Landing page quality and offer clarity matter more than the ad itself.