Compress and lazy-load images (use WebP), minimise JavaScript, use caching and a CDN, and avoid heavy page builders. Aim for LCP under 2.5s.
Speed comes from disciplined basics: optimised, correctly sized WebP images, minimal JavaScript, server and browser caching, a CDN, and clean code instead of bloated page-builder output.
We target Core Web Vitals — LCP under 2.5s, low CLS and fast interaction — because speed affects both rankings and conversions.
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