Facebook Ads vs Google Ads — which is better for my business?

Google captures existing demand (people searching), Meta creates demand (interrupting with a great offer). Most businesses benefit from both, weighted to their goal.

Google Ads work when people are already searching for what you sell — high intent, higher cost. Meta Ads excel at creating awareness and demand with visual, interest-based targeting — lower intent, lower cost, great for discovery and remarketing.

For most businesses the answer isn't either/or. We recommend the right split based on your product, margins and sales cycle.