Common causes: weak creative, too-narrow or too-broad audiences, no offer, ad fatigue, or missing the Meta Pixel for tracking and optimisation.
On Meta, creative is king — most underperformance comes from scroll-past creative or a weak offer. Audience setup, ad fatigue and a missing or misconfigured Pixel are the other usual suspects.
We refresh creative regularly, structure audiences for learning, and make sure tracking is airtight so the algorithm optimises toward real results.
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