How much should I spend on Google Ads?

Start with a budget that can generate ~15–30 conversions/month so the algorithm can learn — often ₹30k–₹1L/month for SMBs, depending on your cost-per-click and goals.

There's no universal number — it depends on your average cost-per-click, target cost-per-lead and how many leads you can handle. As a rule of thumb, budget enough to generate at least 15–30 conversions a month so Google's algorithm has data to optimise.

We model this for you before spending a rupee, so you know the expected cost-per-lead and return.