Search ad conversion rates average 3–6% across industries; 7%+ is strong. Landing page quality and offer clarity matter more than the ad itself.
Across industries, a 3–6% conversion rate on search campaigns is typical, and above 7% is excellent. But averages hide a lot — your offer, landing page and lead quality all shift the number.
We focus on qualified conversions, not vanity clicks, and continuously test to push your rate higher.
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